[Knoxville, TN – January 2026] — Weigel’s has released its 2025 MyWeigel’s Rewards Year in Review, reflecting strong loyalty adoption, expanded digital engagement, and meaningful value returned to guests across East Tennessee. As convenience retail continues to evolve, MyWeigel’s Rewards has become a core component of how guests interact with the Weigel’s brand both in-store and through mobile.
Delivering Value at Scale
In 2025, MyWeigel’s Rewards delivered over $17 million in guest savings, reinforcing the program’s ability to provide everyday value on essentials, fresh food, and fuel. The platform supported over 20 million Reward Transactions and nearly 1 billion points redeemed, underscoring consistent use throughout the year.
Membership Growth and Activation
The program welcomed over 113,000 new registered members, bringing total registered membership to over 527,000. Monthly active members averaged over 305,000, representing a double-digit increase compared to 2024 and contributing to broader adoption across the network.
Loyalty penetration reached over 42%, continuing to outperform traditional convenience benchmarks as digital loyalty becomes increasingly standard for fuel and foodservice guests.
Digital Engagement + Gamification
Digital behaviors accelerated in 2025, with weekly active app users increasing over 30% year-over-year. Gamification continued to differentiate MyWeigel’s Rewards, led by the Weigel’s Arcade, which recorded over 2.3 million game plays during the year.
Gamified engagement not only drove consistent digital touchpoints but also supported reactivation, retention, and frequency—adding behavioral depth to a category historically driven by transaction-only loyalty mechanics.
Loyalty as a Modern Retail Lever
The continued expansion of MyWeigel’s Rewards reflects how loyalty is shifting within convenience retail—from episodic promotions and fuel discounts toward full-cycle ecosystems that connect digital engagement, payments, foodservice, and in-store merchandising.
For Weigel’s, the program now serves as a strategic layer across multiple operating areas, strengthening both guest experience and commercial performance.
Looking Ahead
As Weigel’s enters 2026, MyWeigel’s Rewards will continue evolving with new enhancements in personalization, habit-based engagement, mobile check-in, and integrated payment offerings—designed to meet the expectations of modern convenience shoppers while preserving the brand’s community-focused heritage.
Guests can join MyWeigel’s Rewards or download the Weigel’s App at weigels.com.

To learn more, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.