Weigel’s Arcade Surpasses 1 Million Plays in the MyWeigel’s App

Milestone reflects guest connection, digital innovation, and the power of play

[Knoxville, TN – September 2025] – Weigel’s is proud to announce a major milestone in mobile engagement: the Weigel’s Arcade, available exclusively in the MyWeigel’s App, has officially surpassed 1 million plays.
Originally launched in January to bring even more value—and fun—to our loyalty program, the Weigel’s Arcade has quickly become a favorite feature for guests of all ages. With no ads, kid-safe games, and real Rewards perks, it’s redefining what convenience can look like between store visits.

“This milestone is a reflection of how guests want to engage with our brand—not just at the pump or in-store, but wherever they are,” said Jessica Starnes, Director of Loyalty. “The Arcade has become a daily habit for thousands of our users, and it proves that loyalty isn’t just earned through points—it’s built through moments.”

Developed in partnership with Rovertown, the Weigel’s Arcade is seamlessly integrated into the MyWeigel’s App and allows players to collect digital coins, compete on leaderboards, and unlock future rewards. It’s part of a broader effort to create personalized, gamified experiences that keep guests coming back.

As part of its next evolution, Weigel’s will expand the Coin Catalog, allowing players to redeem their progress for exclusive offers and real-world items—further connecting in-app fun to in-store value.
Whether it’s a quick break, a family moment, or a competitive challenge, the Weigel’s Arcade is proving that loyalty can be fun, rewarding, and always worth a replay.

To start playing, download the MyWeigel’s App and jump into the Arcade today.

To learn more about Weigel’s loyalty program or to explore marketing partnerships, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.