Beloved Mascot Ellie the Cow Gets Her Own Flavor in This Limited-Time Dairy Delight
[Knoxville, TN – July 2025] – Weigel’s is excited to introduce the newest addition to its farm-fresh dairy lineup: Ellie’s Tracks Flavored Milk—a nostalgic, indulgent twist on the classic Moose Tracks flavor, made exclusively for fans of Weigel’s beloved mascot, Ellie the Cow.
Available for a limited time at all Weigel’s locations, Ellie’s Tracks blends smooth, creamy milk with swirls of rich fudge and chunks of peanut butter cups—offering a sweet, ice cream-inspired treat straight from the dairy case. Whether enjoyed as an after-school pick-me-up or an on-the-go indulgence, Ellie’s Tracks brings fun and flavor to every sip.

A Flavor Built for Fans
Crafted with the same care that defines every Weigel’s dairy product, Ellie’s Tracks reflects the freshness and quality guests have come to expect. Sourced from Weigel’s own farm and bottled within 24 hours at its local processing plant, the milk delivers a clean, craveable experience with every bottle.
More than just a new flavor, Ellie’s Tracks celebrates the rising popularity of Ellie the Cow, who has become a fan-favorite across East Tennessee. With Ellie starring in commercials, events, and store visits, it was only fitting that she finally got a signature flavor of her own.

A Seasonal Favorite in the Making
Ellie’s Tracks joins Weigel’s rotating lineup of limited-edition flavored milks, alongside favorites like banana and orange cream. These small-batch, seasonal releases continue to surprise and delight Weigel’s guests—turning everyday stops into moments of discovery.
To learn more about Ellie’s Tracks and other Weigel’s seasonal offerings, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.