Strategic Collaboration with Dr Pepper, Coca-Cola, and Pepsi Delivers Consistent Value Across All Stores
[Knoxville, TN – July 2025] – As convenience retailers double down on value-driven programs to build customer retention, Weigel’s is rolling out Thirsty Thursday—a weekly promotion offering guests a medium Ellie’s Ice or fountain drink for just $0.79 every Thursday at all locations. The deal is available exclusively to registered MyWeigel’s Rewards members.
The promotion is fueled by long-standing partnerships with beverage leaders Dr Pepper, Coca-Cola, and Pepsi—trusted collaborators who continue to invest in community-driven experiences alongside Weigel’s.

Driving Guest Frequency Through Loyalty
Thirsty Thursday is designed to increase trip frequency and drive engagement within the MyWeigel’s Rewards platform, which delivers personalized value to guests every day. By integrating the offer directly into loyalty, Weigel’s creates a seamless experience: guests simply scan their app, card, or enter their ALT ID to redeem the deal—making weekly visits even more rewarding.

Strong Success with Loyalty Engagement

Weigel’s Thirsty Thursday promotion—offering guests a medium Ellie’s Ice or fountain drink for just $0.79—continues to demonstrate the impact of simple, value-driven promotions when paired with an effective loyalty platform. Through seamless integration with the MyWeigel’s Rewards program, the promotion achieved a 64% loyalty redemption rate, signaling strong engagement from program members and reinforcing the role of personalized, recurring offers in driving guest participation. As Weigel’s continues to evolve its promotional strategy, results like this highlight the value of aligning consistent offers with digital loyalty infrastructure.

Vendor Collaboration with Operational Simplicity
By working hand-in-hand with Dr Pepper, Coca-Cola, and Pepsi, Weigel’s developed a program that’s cost-effective, scalable, and brand-aligned. The promotion reinforces Weigel’s leadership in the cold vault, anchored by exclusive offerings like Ellie’s Ice, while turning mid-week traffic into a repeatable loyalty win.
“Thirsty Thursday shows how alignment between marketing, operations, and vendor partners can create guest-focused promotions that scale,” said Nick Triantafellou, Director of Marketing & Merchandising at Weigel’s. “It’s a simple offer that delivers real value and gives our guests another reason to visit every week.”
As beverage remains a cornerstone of the c-store experience, Weigel’s sees loyalty-driven, high-frequency programs like Thirsty Thursday as essential to both store-level traffic and long-term digital engagement.

To learn more about Thirsty Thursday and Weigel’s broader loyalty initiatives, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.