Weigel’s Earns National Recognition with Three Loyalty360 Awards

[Knoxville, TN – May 2025] – Weigel’s is proud to announce that our team has earned national recognition with three prestigious awards at the 2025 Loyalty360 Awards, one of the industry’s premier showcases of customer engagement and brand innovation.

Weigel’s was honored in the following categories:

• Platinum – Creative Campaign & Communications
  For our innovative NIL (Name, Image, Likeness) partnership campaign with Tennessee community athletes
• Bronze – Employee Engagement & Impact
  For company-wide initiatives that foster internal adoption and loyalty culture-building
• Honorable Mention – Excellence in Gamification
  For the development and rollout of in-app games within the MyWeigel’s Rewards experience

Competing against some of the biggest loyalty programs across all industries, these wins mark a defining moment for Weigel’s and affirm the power of regional innovation driven by community, creativity, and culture.

“We’ve built a loyalty program that’s grounded in people first—our guests, our team members, and our partners,” said Jessica Starnes, Director of Loyalty. “Being recognized in three categories is a reflection of the heart and collaboration behind everything we do.”

“This Platinum win represents everything we believe in—taking bold ideas and turning them into real value for our guests,” said Nick Triantafellou, Director of Marketing & Merchandising. “Our NIL campaign wasn’t just a promotion. It was a statement about who we are, what we care about, and how deeply we connect with the communities we serve.”

These awards were made possible thanks to the tireless work of our internal teams and the expertise of our partners at NewFrame Creative and Rovertown, whose creativity and technology helped bring our vision to life. From gamified engagement to campus-connected storytelling, our campaigns continue to elevate how convenience retail can build lasting relationships.

As the MyWeigel’s Rewards program grows, Weigel’s remains focused on leading with relevance, pushing boundaries, and delivering experiences that matter.

To learn more about Weigel’s loyalty program or to explore marketing partnerships, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.