Weigel’s Names New CEO, Doug Yawberry

[Powell, TN – May 29, 2025] – Weigel Stores, Inc. has announced the promotion of Douglas Yawberry to fill the position of Chief Executive Officer. The promotion marks a pivotal milestone in the company’s evolution as it prepares to scale beyond 100 stores with a future shaped in large by Yawberry’s visionary leadership.

Since first joining Weigel’s as Director of Operations in 2008, Yawberry was promoted to Vice President of Operations in 2011, and became President/Chief Operating Officer in 2017. During Yawberry’s tenure, the company has grown from 47 to 85 stores, with the addition of a bakery, and more recently, the launch of a 110,000-square-foot commissary which will allow Weigel’s to self-produce its proprietary food offerings while servicing other retailers – making Weigel’s not just a convenience chain, but a vertically integrated food company. Yawberry led the rollout of Weigel’s most innovative store designs to date, combining digital-forward convenience with elevated food and beverage programs crafted under the direction of the company’s in-house culinary team. The next-gen stores feature open-production kitchens, fresh grab-and-go options, and signature items to ensure that every location delivers on taste, speed, and quality.

Yawberry serves on both the NACS and Ambest Boards bringing a voice of operational excellence and innovation to the broader convenience industry. In 2024, he was honored with the NACS Fuel Innovator of the Year award, a testament to his vision and execution in a rapidly evolving space.

William B. Weigel, the son of one of the company’s founders, joined the company in 1960. He will continue to serve as Chairman. He retains an active role in the company’s future growth and direction.

To learn more about Weigel’s loyalty program or to explore marketing partnerships, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.