Weigel’s and Red Bull Ignite Knoxville with Championship Run Event
[Knoxville, TN – September 16, 2025] – Knoxville lit up on September 12th as Weigel’s and Red Bull teamed up to deliver one of the most exciting community events of the year—the Red Bull Championship Run. The energy was unmatched as fans, students, and families poured into downtown to celebrate a night of adrenaline, flavor, and East Tennessee pride.

A Crowd That Brought the Energy
Thousands gathered along Neyland Drive as the Red Bull crew took the plunge into the Tennessee River, kicking off the weekend’s championship run in dramatic fashion. The crowd’s roar carried through downtown, creating an electric atmosphere that perfectly embodied Knoxville’s game-day spirit.

Knoxville Hot Takes Center Stage
Guests also got their first taste of Weigel’s new Knoxville Hot Dippin’ Chicken—hand-battered, fried fresh, and unapologetically spicy. With the tagline “Hey Nashville, We Fixed It,” this fiery new flavor stole the show, fueling conversations and winning over fans just as much as the river spectacle itself.

Free Red Bull, Full-On Fun
During the event window, fans across the city joined in the celebration by stopping at Weigel’s stores for a free Red Bull, helping extend the energy beyond downtown and into the neighborhoods we serve. The result: an unforgettable community-wide celebration that fused sports, brand culture, and local connection.

More Than an Event—A Community Moment

For Weigel’s, the night was about more than spectacle. It was about reminding guests that convenience retail has the power to be a platform for culture and community, bridging the worlds of food, beverage, and experience in fresh, unexpected ways. The Red Bull Championship Run kickoff proved that when brands invest in authentic, high- energy partnerships, communities show up—and Knoxville showed up big.

To learn more, visit weigels.com, Download the Weigels App or follow @weigelsstores on Instagram, X, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.