Knoxville, Tennessee — Weigel’s is proud to announce a donation of $40,000 to Smoky Mountain Service Dogs (SMSD), continuing its annual commitment to support local charities that make a lasting difference in East Tennessee. This year’s contribution was joined by a generous $10,000 donation from Weigel’s partner REDCON1, bringing the total impact to $50,000 in support of Veterans and First Responders.

Smoky Mountain Service Dogs is a Lenoir City-based 501(c)(3) nonprofit dedicated to enhancing the lives of Veterans and First Responders by providing highly trained mobility assistance and PTSD service dogs—at no cost to recipients.

“Smoky Mountain Service Dogs represents the best of what it means to serve,” said Doug Yawberry, CEO & President of Weigel’s. “They transform the lives of Veterans and First Responders with compassion, dedication, and heart. At Weigel’s, we believe in giving back to those who give everything for us, and we couldn’t be prouder to support their mission once again.”

“We’re also deeply grateful to our partners at REDCON1 for joining us with their own $10,000 donation,” Yawberry added. “The REDCON1 team shares our commitment to honoring those who serve and making a real impact in our communities.”

The combined donation will help fund the training, care, and placement of service dogs that provide critical support to Veterans and First Responders across the region. Each dog represents over two years of training and thousands of hours of care to prepare them for their important mission.

“It means a great deal to our Weigel’s family to know this gift directly helps Veterans regain independence and confidence,” said Yawberry. “Partnerships like this remind us why we do what we do — to make life a little better for the people who make Tennessee home.”

About Smoky Mountain Service Dogs
Smoky Mountain Service Dogs (SMSD) is an Assistance Dogs International-accredited nonprofit headquartered in Lenoir City, Tennessee. SMSD places highly trained mobility assistance and psychiatric service dogs with Veterans and First Responders at no cost. Learn more at smokymountainservicedogs.org.

About Weigel’s
Weigel’s is a family-owned East Tennessee retailer serving local communities since 1931 with fresh food, award-winning dairy products, and fuel. Rooted in community support and family values, Weigel’s is committed to giving back through partnerships and charitable initiatives that strengthen the region.

About REDCON1
REDCON1 is a performance nutrition and energy brand founded on the values of service and patriotism. The company regularly partners with military-connected organizations and charities to support Veterans and their families. Learn more at redcon1.com.