Weigel’s Brings Cinco de Mayo Celebration to Life with MyWeigel’s Rewards Takeover

KNOXVILLE, Tenn. (April 30th, 2025) – Weigel’s is celebrating Cinco de Mayo in a big way this year, offering MyWeigel’s Rewards members a lineup of free items and exclusive deals designed to drive store traffic and engagement.

Cinco de Mayo Summer Kickoff

Available for one day only, the promotion features a curated selection of culturally inspired products, including brands like Jarritos, Marinela, and Electrolit, alongside Weigel’s proprietary foodservice offerings. Rewards members will have the opportunity to redeem multiple free items and unlock limited-time specials, enhancing the overall loyalty experience.

“Our Cinco de Mayo event is another example of how Weigel’s leverages key cultural moments to reward our customers and strengthen brand loyalty,” said Doug Yawberry, President of Weigel’s. “By blending national brands with our signature foodservice items, we create unique experiences that set us apart in the market.”

The Cinco de Mayo campaign continues Weigel’s commitment to innovation within its MyWeigel’s Rewards platform, delivering strategic promotions that boost frequency, engagement, and customer satisfaction.

For more information about Weigel’s loyalty initiatives, visit weigels.com or follow @weigelsstores on X, Instagram, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned East Tennessee business operating 84 stores, along with its own dairy and bakery. Known for its top-quality products and premium customer service, Weigel’s represents state-of-the-art convenience retailing and a strong connection to the communities it serves.