Weigel’s Arcade

[Knoxville, TN – March 2025] – Weigel’s is excited to introduce Weigel’s Arcade & Coin Catalog, an innovative digital experience designed to bring fun and rewards to families in our community. Developed in partnership with Weigel’s app developer, Rovertown, this new arcade offers a collection of kid-friendly, ad-free in-app games, providing safe and engaging entertainment for all ages.

As part of this launch, Weigel’s has introduced the **Coin Catalog**, allowing players to redeem in-app coins earned through gameplay for exclusive rewards in the MyWeigel’s Rewards program. This seamless integration of digital fun and tangible benefits enhances customer engagement while bringing added value to everyday moments at Weigel’s. The Coin Catalog and game selection will rotate periodically to keep the experience fresh and exciting for users.

“We’re always looking for new ways to bring more value and fun to our MyWeigel’s Rewards members,” said Jessica Starnes, Director of Loyalty at Weigel’s. “The Weigel’s Arcade offers an innovative way to engage our customers, making their experience with our app even more rewarding. By combining entertainment with our loyalty program, we’re creating a unique, family-friendly platform that strengthens our connection with the communities we serve.”

With a 66% year-over-year increase in Gen Z engagement, Weigel’s recognizes the growing demand for interactive, entertainment-driven experiences. By strategically aligning its digital initiatives with customer preferences, Weigel’s continues to enhance engagement and drive loyalty. The launch of Weigel’s Arcade reinforces this commitment—providing a fun, rewarding, and convenient way for customers to interact with the brand beyond the store. For more information on Weigel’s Arcade and our digital initiatives, visit weigels.com or follow @weigelsstores on X, Instagram, and Facebook.

About Weigel’s

Established in 1931, Weigel’s is a family-owned East Tennessee business operating 84 stores, along with its own dairy and bakery. Known for its top-quality products and premium customer service, Weigel’s represents state-of-the-art convenience retailing and a strong connection to the communities it serves.