Weigel’s Celebrates Community at Wears Valley Fall Fest with Exclusive Smash Burger and Local Engagement

Wears Valley, TN – Weigel’s Celebrates Community at Wears Valley Fall Fest and is excited to share the success of our participation in the Wears Valley Fall Fest, a three-day celebration of local culture, live music, and culinary delights. At the heart of our presence was the exclusive Wears Valley Fall Fest Smash Burger, a seasonal creation crafted especially for the event. The burger, featuring a unique combination of pumpkin aioli and apple bourbon bacon jam, quickly became a favorite among festival-goers.

A Seasonal Creation by Chef Ryan Blevins

“Our goal was to create something that really captured the flavors of fall while providing a unique and memorable experience for our customers,” said Chef Ryan Blevins, Director of Food Innovation at Weigel’s. “The pumpkin aioli and apple bourbon bacon jam came together in a way that balanced savory and sweet, creating a rich, seasonal flavor profile that paired perfectly with our fresh beef patties. It was a pleasure to see people enjoy it.”

Building Relationships Beyond the Store

Beyond the mouthwatering food, the festival allowed Weigel’s to connect with the Wears Valley community on a personal level. Attendees were treated to live music, artisan booths, and the chance to chat with our team, including dedicated employees who helped make the weekend a success.

“We love being part of local events like the Wears Valley Fall Fest because it gives us the chance to engage with the community in a meaningful way,” said Nick Triantafellou, Director of Marketing & Merchandising at Weigel’s. “It’s all about building relationships, sharing great food, and showing our customers that Weigel’s is more than just a store—we’re part of their lives.”

Weigel’s Commitment to Community Engagement

The festival’s lively atmosphere was enhanced by a fantastic lineup of live music, creating a perfect setting for attendees to enjoy the unique flavors of the Wears Valley Fall Fest Smash Burger and celebrate the fall season together.

“As Weigel’s continues to grow, we remain committed to supporting the communities we serve, both in-store and through events like this one. We look forward to many more opportunities to engage with our customers and bring them the quality food and experiences they’ve come to expect from Weigel’s,” added Nick.

For more information about Weigel’s community events, visit weigels.com or follow @weigelsstores on X, Instagram, and Facebook.

About Weigel’s:

Established in 1931, Weigel’s is a family owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 82 convenience stores, a dairy, and a bakery. The bright spacious stores represent state-of-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.