Weigel’s Celebrates National Dairy Month

For National Dairy Month in June, Weigel’s, a leading convenience store chain in East Tennessee, was proud to celebrate the hardworking farmers and producers who help bring fresh and delicious dairy products to families across the nation.

Weigel’s has been committed to providing high-quality dairy products since 1931, and take pride in supporting local farmers and businesses that share our commitment to sustainability and animal welfare.

Billy Weigel, owner of Weigel’s discussed their latest marketing drive of “Farm to Store in 24” which highlights their dedication to bring milk to their customers as fresh as possible. “At Weigel’s, we take great pride in delivering fresh milk from milking on the farm to our shelves in just 24 hours. Our commitment to quality and freshness means that you can trust the dairy products you find on our shelves. We believe that delivering milk within 24 hours after milking ensures that our customers receive the freshest and most flavorful milk possible. We work closely with local dairy farmers who share our dedication to providing top-notch products.”

In addition to their marketing campaign, Weigel’s also had help from their app developer Rovertown in introducing their first ever game. Weigel’s was excited to announce an interactive and engaging way to celebrate National Dairy Month with their customers by introducing “Dairy Dash,” a fun and addictive driving game that was available on the Weigel’s mobile app until August 6th. Jessica Starnes, Category Manager of Loyalty at Weigel’s was excited about the game’s launch, “At Weigel’s, we’re always looking for innovative ways to connect with our customers and provide them with a rewarding experience. Dairy Dash not only entertained but challenged our customers to test their skills at Dairy Dash and they competed for fantastic

To continue their celebration of National Dairy Month, Weigel’s offered their LTO milk Cookies and Cream before changing to S’mores Milk near the end of June, which was free for their most loyal patrons through the MyWeigel’s Rewards loyalty program. With every purchase you make at Weigel’s, you earn points that can be redeemed for a variety of rewards, including a complimentary pint of milk.

“This added perk was just one of the many ways we strive to enhance your shopping experience at Weigel’s. We want to make sure that you not only receive top-quality dairy products but also enjoy exclusive rewards for your continued support,” finished Billy Weigel. Weigel’s is a family owned and operated East Tennessee business. Weigel’s operates 73 convenience stores, a dairy, and a bakery. The bright spacious stores represent state-of-art convenience retailing, premium customer service, and locally sourced products.