[Knoxville, TN] – Weigel’s, a renowned leader in the convenience store industry, is thrilled to announce the successful conclusion of its 2023 Loyalty Store Competition, designed to boost a competitive spirit among stores while driving loyalty results. The competition, which focused on achieving a specific Loyalty Penetration Rate each week, culminated in a festive raffle event where deserving employees won extraordinary prizes.

Over the course of the competition, stores across the network diligently worked to meet and exceed a set Loyalty Penetration Rate. Each week that a store achieved this goal, it earned an entry into the Weigel’s loyalty sweepstakes. This innovative approach not only fostered a spirit of healthy competition among the stores but also significantly enhanced customer interactions, leading to a remarkable 15% increase in the overall loyalty penetration rate for all participating stores.

The grand finale of this exciting competition was a celebratory party, hosted by Weigel’s, where the much-anticipated raffle was conducted. The event was a true testament to the hard work and dedication of Weigel’s staff. It was here that one lucky cashier, a dedicated district manager, and a committed store manager each won a luxurious cruise for themselves and a guest. The event’s pinnacle was a unique key-and-safe challenge, where a store manager, who has been with Weigel’s for 15 years, unlocked the safe and won a brand-new Toyota Corolla.

The store manager, overwhelmed with emotion, expressed his gratitude: “I cannot put into words what winning this car means to me. This is a dream come true.”

“We are incredibly proud of our team’s efforts and the positive impact this competition has had on our customer engagement,” said Billy Weigel, Owner of Weigel’s. “This initiative not only rewarded our hardworking staff but also significantly bolstered our loyalty program, demonstrating our commitment to both our employees and our valued customers.”

The success of this competition reflects Weigel’s ongoing commitment to innovation, employee recognition, and customer satisfaction. It serves as a shining example of how strategic initiatives can effectively align business objectives with employee incentives and customer loyalty.
Weigel’s extends its heartfelt congratulations to all the winners and expresses its gratitude to every team member who contributed to the success of this initiative. The company looks forward to continuing its tradition of excellence and implementing more innovative strategies in the future.

For more information about Weigel’s and its initiatives, please visit weigels.com

About Weigel’s:

Established in 1931, Weigel’s is a family owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 79 convenience stores, a dairy, and a bakery. The bright spacious stores represent state-of-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.


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