[Knoxville, TN] – Weigel’s, a renowned name in convenience store retailing, proudly announces the overwhelming success of its innovative “12 Days of Christmas” marketing campaign. This festive program, specifically designed for the registered members of the MyWeigel’s Rewards program, ran for the 12 days leading up to Christmas, offering a unique free item each day to its loyal customers.

The results were phenomenal, showing a nearly 50% increase in loyalty redemption rates compared to the previous year (2022). This remarkable achievement highlights the effectiveness of Weigel’s customer engagement strategies and its commitment to rewarding loyalty.

“We are thrilled with our most loyal customers’ response to our ‘12 Days of Christmas’ program,” said Jessica Starnes, Director of Loyalty at Weigel’s. “Our aim was to spread festive cheer while rewarding our loyal customers, and the results have exceeded our expectations. This program is a testament to our commitment to delivering value and quality experiences to our patrons.”

The success of the program can be attributed to a combination of strategic loyalty offerings and the exceptional work by GSP in creating captivating displays. GSP’s innovative designs showcased each free item in a way that not only attracted attention but also enhanced the overall in-store experience during the festive season.

The “12 Days of Christmas” program is a part of Weigel’s ongoing efforts to enrich customer engagement and offer more value to its MyWeigel’s Rewards members. This initiative has not only boosted redemption rates but has also fostered a deeper connection with the community, strengthening the Weigel’s brand as a customer-focused retailer.

Weigel’s looks forward to continuing its tradition of innovative marketing programs and exceptional customer service, aiming to set even higher benchmarks in the retail industry.

For more information about Weigel’s and the MyWeigel’s Rewards program, please visit weigels.com.

About Weigel’s:

Established in 1931, Weigel’s is a family owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 79 convenience stores, a dairy, and a bakery. The bright spacious stores represent state-of-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.


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