Knoxville, TN (August 15, 2023) — Weigel’s, a beloved and trusted name in convenience stores across East Tennessee, is thrilled to announce an exciting NIL partnership with Squirrel White, a rising star Tennessee WR. As part of this innovative collaboration, Weigel’s will bring an electrifying touchdown celebration to fans and customers, introducing an exclusive offer that’s sure to delight football enthusiasts and Coca-Cola lovers alike.

Beginning this football season, every time Squirrel White scores a touchdown, Weigel’s will treat its loyal MyWeigel’s Rewards members to a refreshing 6-pack of Coca-Cola. This dynamic collaboration aims to bring fans closer to the game while also showing appreciation for their continued support.

Squirrel White, known for his agility, speed, and incredible talent on the field, is set to light up the football season with his remarkable plays. As a fan-favorite and a true embodiment of excellence in sports, Squirrel White’s partnership with Weigel’s promises unforgettable moments and plenty of reason to cheer.

At Weigel’s, we’re all about creating meaningful connections with our community and enhancing our customers’ experiences. It is one of our biggest focuses as a Marketing department is earning that connection with our community,” said Nick Triantafellou, Director of Marketing at Weigel’s. “Teaming up with Squirrel White allows us to bring an element of excitement to the game and show our gratitude to our loyal MyWeigel’s Rewards members. With every touchdown, we’re sharing the joy with our customers, one Coca-Cola 6-pack at a time.”

“MyWeigel’s Rewards members are the heart of our community, and this partnership is a way for us to give back and make their football season even more special,” said Jessica Starnes, Category Manager of Loyalty. She continued, “we look forward to celebrating each touchdown with our loyalty members, as well as cheering on Squirrel White as he shines on the field.”

Squirrel White expressed his excitement about the collaboration, saying, “I’m thrilled to be working with Weigel’s on this amazing partnership. Scoring a touchdown is always a team effort, and now, every touchdown I make is a win for both my team and our loyal Weigel’s customers. Let’s make this season
unforgettable!”

To join in the excitement and enjoy this exclusive offer, football fans are encouraged to become MyWeigel’s Rewards members by signing up at any
participating Weigel’s location or online at weigels.com. Stay tuned for updates on how many Squirrel White’s touchdowns and Coca-Cola giveaways Weigel’s celebrates throughout the season.

About Weigel’s:

Established in 1931, Weigel’s is a family owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 75 convenience stores, a dairy, and a bakery. The bright spacious stores represent state-of-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.

About Squirrel White:

Squirrel White is a rising star football player in Tennessee, known for his exceptional character, skills, speed, and contributions to his team. His dedication to the game and charismatic presence on and off the field have made him a fan-favorite and a true inspiration to aspiring athletes.