Weigel’s Launches Summer Roadtrip 2025: Daily Check-Ins, Big Prizes, and Exclusive Deals Await!

[Knoxville, TN – May 2025] – Weigel’s is excited to kick off its MyWeigel’s Summer Roadtrip 2025 campaign—an engaging, tech-powered experience designed to bring fun, value, and connection to every visit. Running from May 5 through August 3, the campaign blends summer nostalgia with modern convenience, offering daily check-ins, exclusive deals, and the chance to win amazing prizes, including a brand-new Eddie Bauer camper.

Daily Check-Ins & Grand Prizes

Guests can check in once per day, per store using the MyWeigel’s App to earn entries into a summer-long sweepstakes. Incredible prizes up for grabs include:

• An Eddie Bauer camper
• Sea-Doo
• Free fuel for a year
• Free Fountain Drinks for a year
• VIP Concert Tickets
• Free Reese & Little Debbie for a year
• Traeger grills
• E-bikes
• Mountain Dew for a Year

Powered by Technology

This year’s MyWeigel’s Summer Roadtrip campaign is made possible through key technology partners. Rovertown, our app development partner, powers seamless geofencing and in-app design, allowing guests to check in easily at any location and receive dynamic offers based on where they shop. Meanwhile, PDI Technologies, our data and loyalty platform provider, enables reward delivery and precise tracking across every customer touchpoint.

As part of its continued investment in connected customer experiences, Weigel’s has partnered with Braze, a leading customer engagement platform, to power its personalized email marketing. This technology allows for behavior-based messaging that guides guests through every stage of the Summer Roadtrip journey—from initial check-ins to tailored offers and prize announcements—enhancing engagement and strengthening loyalty.

In-Store Magic by GSP

Bringing the campaign to life at store level, GSP played a crucial role in executing in-store visuals. From bold point-of-sale signage to consistent branding across 85 locations, GSP ensures that the Summer Roadtrip experience in the app is matched by the in-store environment—creating a seamless digital-to-physical connection for our guests.

Limited-Time Summer Deals

In addition to sweepstakes entries, guests can unlock exclusive seasonal offers, including:

• $8.99 one-topping pizzas
• $6 W Menu combos
• $1 ring donuts
• Two stuffed biscuits for $4.99
• $1 coffee happy hour (Any size, 2–4 p.m.)

These deals are available exclusively to MyWeigel’s Rewards members and are easily redeemable in the app.

Join the Journey

Summer is a season of movement, memories, and shared moments—and Weigel’s is proud to be part of your adventure. Whether you’re commuting or road-tripping across East Tennessee, check in daily, grab your favorite summer deals, and take part in a campaign designed to reward our most loyal fans.

Download the MyWeigel’s App and visit weigels.com for full details. Follow @weigelsstores on Instagram, Facebook, and X for updates, prize announcements, and more.

About Weigel’s:

Established in 1931, Weigel’s is a family-owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 85 convenience stores, a dairy, and a bakery. The bright, spacious stores represent state-of-the-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.