Knoxville, TN – Weigel’s, the beloved convenience store chain renowned for its commitment to exceptional service and community support, proudly announces the launch of its groundbreaking MyWeigel’s Employee Rewards Program. Designed to enhance employee satisfaction and foster stronger ties within the Weigel’s community, this innovative initiative offers a plethora of exciting benefits, setting a new standard for employee engagement in the convenience retail industry.

At Weigel’s, our employees are at the heart of everything we do. Recognizing their invaluable contributions, we’re thrilled to extend the same exceptional perks enjoyed by our loyal guests to our dedicated team members through MyWeigel’s Employee Rewards. From exclusive discounts to enticing sweepstakes and special offers around town, this program aims to enrich the lives of our employees while nurturing a culture of appreciation and camaraderie.

“Weigel’s is more than just a convenience store; it’s a community. We deeply value the hard work and dedication of our team members, and MyWeigel’s Employee Rewards is our way of showing gratitude for their ongoing commitment,” says Doug Yawberry, President at Weigel’s. “By providing our employees with access to a wide range of benefits, from weekly discounts on food and gas to exciting sweepstakes, additional points for our rewards catalog, and even a special weekly free item provided by a vendor for the entirety of this summer, we’re not only enhancing their overall experience but also reinforcing our dedication to their well-being and professional growth.”

Key highlights of the MyWeigel’s Employee Rewards Program include:
• Weekly Discounts on Food & Gas: Employees can enjoy exclusive savings on essential purchases, making their hard-earned dollars stretch further.
• Special Sweepstakes: Exciting opportunities abound with regular sweepstakes, offering employees the chance to win fantastic prizes and experiences.
• Special Discounts Around Town: MyWeigel’s members gain access to exclusive discounts and offers at select local businesses, further enhancing their quality of life beyond the workplace.
• Additional Points for Rewards Catalog: Earned points can be redeemed for a variety of rewards from our extensive catalog, giving employees the flexibility to choose rewards that resonate with them.
• Weekly Free Item Provided by a Vendor: To kick off the program, employees will receive a complimentary item from a vendor every week throughout the summer, adding an extra layer of excitement and appreciation.

At Weigel’s, we firmly believe that a happy and engaged workforce is the cornerstone of our success. By investing in the well-being and satisfaction of our employees, we’re not only fostering a positive work environment but also driving retention and loyalty. MyWeigel’s Employee Rewards Program underscores our unwavering commitment to supporting our team members in every aspect of their lives.

“Through our new employee loyalty program and app, we’re not just offering perks; we’re fostering a sense of belonging and appreciation within our Weigel’s community. It’s about creating a culture where every team member feels valued and motivated to bring their best to work every day,” says Jessica Starnes, Director of Loyalty at Weigel’s.

“We are thrilled to partner with Rovertown and PDI Loyalty to bring MyWeigel’s Employee Rewards Program to life,” continued Jessica. “Rovertown’s innovative technology and commitment to excellence, along with PDI Loyalty’s expertise in loyalty solutions, align perfectly with our vision for enhancing employee engagement and satisfaction.”

Jeffry Harrison, President of Rovertown, expresses his excitement about the launch of Weigel’s employee loyalty: “We are proud to collaborate with Weigel’s on this groundbreaking initiative. Our goal is to empower businesses like Weigel’s to create meaningful connections with their employees, and the MyWeigel’s Employee Rewards Program is a testament to our shared commitment to innovation and employee well-being.”

For more information about MyWeigel’s Employee Rewards Program and other exciting updates from Weigel’s, please visit
Join us as we embark on this exciting journey of employee empowerment and recognition with MyWeigel’s Employee Rewards Program. Together, we’re shaping a brighter future for our employees and our community.

About Weigel’s:
Established in 1931, Weigel’s is a family owned and operated East Tennessee business. Weigel’s is a trusted name in the convenience store industry, known for its commitment to providing top-quality products and exceptional customer service. Weigel’s operates 79 convenience stores, a dairy, and a bakery. The bright spacious stores represent state-of-art convenience retailing, premium customer service, and locally sourced products. Weigel’s is dedicated to enhancing the convenience store experience for its valued customers.


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